ASDA Mobile Review 2020: Save Money With Cheap Pay As You Go or Competitive 30-Day Bundles

ASDA Mobile offers one of the best pay as you go deals and it’s powered by EE, meaning they offer the best and fastest 4G coverage in the UK.


There are many low-cost mobile virtual network operators in the UK and ASDA Mobile is one of them. Their traditional pay as you go deal is certainly outstanding and the carrier also offers some 30-day rolling bundles with competitive rates.

As is clear in the name, owned and operated by the supermarket brand ASDA, ASDA mobile is powered by EE. This means the carrier offers the best 4G coverage available in the country and also provides fastest 4G download speeds.

ASDA Mobile charges 8/p minute, 4/p, text and 5p/MB. The MVNOs most popular 30-day bundle is their £10 option, which comes with a 7GB data allowance, 600 minutes and unlimited texts.


  • One of the best all around PAYG deals in the UK.
  • EE’s unrivalled 4G network and fastest download speeds.
  • Super competitive PAYG rates.
  • No contracts.



  • No 5G or voice call quality improving features.
  • No data rollover or other perks.


Half Cooked’s overall rating for ASDA mobile: 4 out of 5 stars (4 / 5)

Table of Contents

Plans & Pricing

SIM Only Deals

ASDA Mobile’s 30-Day Bundles offer better value for your money than their pay as you go deals. We’d recommend opting for a 30-day rolling bundle if you regularly use your phone. Having said that, while we find ASDA Mobile’s bundles competitively priced we think other options are worth exploring too.

The network’s most popular deal offers 7GB of data and 600 minutes per month for £10. We think the amount of data offered for the price is decent, but if you’re making long voice calls on a regular basis you’ll use up all your allowance in a short time. If you want unlimited minutes, you’ll have to purchase either a £20 or £25 bundle, which come with 12GB and 15GB of data respectively. Unfortunately, ASDA Mobile doesn’t offer a data rollover feature.

If you’re looking for larger data allowances, you can have a look at SMARTY’s and VOXI’s SIM only offers. You can also read our SMARTY Review and VOXI Review, or check out our SMARTY vs VOXI comparison if you wish to see which network comes out on top.

All ASDA Mobile plans come with unlimited texts.

Pay As You Go

This is where ASDA Mobile shines, as they offer some of the best PAYG rates in the country. If you don’t use your mobile device that often and don’t want to bother topping up every month, then ASDA Mobile’s pay as you go deal is probably the right choice for you.

The carrier will charge you for what you use on a traditional pay as you go basis. You’ll be charged at 8p/minute, 4p/text and 5p/MB.

You need to make a chargeable activity at least once every 180 days to keep your SIM active, so even a simple short phone call or data event will keep your SIM active. If 180 days pass since your last chargeable activity, your account will be suspended but you’ll still be able to receive calls and hold onto your credit.

Your credit won’t expire as long as your account is active, but if 270 days pass since your last chargeable activity, your credit will be removed. The network will also suspend your account completely, but you’ll still keep your phone number for another 90 days. If your account stays inactive for longer than 360 days the carrier will delete your phone number.

Another great PAYG option is 1p Mobile, which also runs on EE’s network. Check out our 1p Mobile Review to learn more.

Pay Monthly Phones

There are no pay monthly phone deals or pay as you go phone deals on ASDA Mobile.

If you’re looking for a new handset with a desirable tariff, we’d suggest checking out O2. The network even splits your airtime bill and phone bill into two, providing you the flexibility to upgrade your device whenever you wish. See our extensive O2 Review and discover everything you need to know about the network.

Network Coverage & Speeds

3G and 4G Coverage

asda-mobile-network-coverage-mapAs mentioned above, ASDA Mobile uses EE as its network provider, this means they’re offering the best 4G network coverage in the UK, as well as the fastest 4G download speeds. The network also uses 2G and 3G, mainly for regular voice calls and also as a fall back option.

In the UK, EE and therefore ASDA Mobile offer 99% population and 90% landmass coverage. The host network aims to reach 95% UK geographical coverage before 2020 ends.

Open Signal’s October 2020 speed test results state that EE customers get an average of 36.4Mbps 4G download speed, accompanied with 9.1Mbps upload speed. Read our EE Review to discover why the network has the best coverage and fastest speeds.

5G Coverage

5gWhen we examine OOKLA’s October 2020 speed test results on 5G connections, we can see that EE offers the slowest 5G download speeds in the UK, averaging around 134.7Mbps. However, EE also the highest 5G time spent in the UK and the network offers the widest 5G coverage in the country.

Sadly, ASDA Mobile doesn’t yet offer any 5G coverage and there haven’t been any announcements about it either.

We’d recommend checking out both Three and Tesco Mobile for a PAYG 5G deal. You can read our Three Review and Tesco Mobile 5G Review to learn more about what each network offers. OOKLA’s test results refer to Three as the fastest 5G mobile network with download speeds at 201Mbps.

Voice Call Quality

asda-mobile-voice-call-qualityWe put our trust in independent & objective testing bodies like umlaut, Open Signal and OOKLA for this category, because personal experiences can differ vastly. These companies perform nationwide voice call tests and they proved themselves to be reliable sources.

Looking at the latest test results we see that EE is still holding the top spot, but Vodafone seems to be catching up. However, EE still has the lead in all the major cities and towns, and in towns where Vodafone offers better coverage it’s a tight race rather than a convincing win.

Faster call setup times and much better audio quality are the two key reasons why EE and therefore ASDA Mobile ranks as the best.

Wi-Fi Calling & 4G Calling

wifi-calling-4g-callingBeing a low-cost mobile virtual network, ASDA Mobile skips voice call quality improving features such as 4G Calling and Wi-Fi Calling.

4G Calling is also known as VoLTE and it improves your voice calls drastically by using your network’s 4G spectrum rather than 2G & 3G. More data is transferred with this method so your calls are clearer and in higher definition. 4G Calling also eliminates many indoor blackspots.

Wi-Fi Calling keeps you connected even when you’re not getting any regular phone signals, provided you’re connected to a Wi-Fi network with access to the internet. These two features go hand in hand, complementing each other, but most of the MVNOs don’t offer them, because they want to keep their prices at a competitive rate.

You can check out iD Mobile’s SIM only offers if you want to get your hands on a cheap monthly rolling deal with 4G Calling and Wi-Fi Calling. Don’t forget to read our iD Mobile Review if you want to discover more about the network.

Wi-Fi Hotspots

wifi-hotspotsSome UK Mobile network providers like BT Mobile, O2 and Virgin Mobile offer Free Wi-Fi Hotspots, but most others don’t. Unfortunately, ASDA Mobile falls in with the “others who don’t” category but this is one of the reasons why ASDA Mobile is able to offer competitive pricing whilst still offering the fastest data speeds in the market.

BT Mobile offers the largest number of free Wi-Fi hotspots out of all the UK operators. If having access to free Wi-Fi across the country is important to you, it’s worth checking out our BT Mobile Review.


tetheringTethering is using the data you have on your SIM and creating a mini Wi-Fi hotspot to connect other Wi-Fi enabled devices to the internet. However, these connected devices will directly use your mobile data and you’ll be burning through your allowance at a much faster rate.

Tethering or using your phone as a personal hotspot means creating a mini Wi-Fi hotspot for other compatible devices to connect & use the data you have on your SIM. Just don’t forget that any device connected to your phone will be burning through your data allowance. Devices like laptops and game consoles will burn even more data for the same activity than mobile devices as they’re not optimized for mobile usage.

ASDA Mobile allows you to tether freely, but we’d recommend getting a large data plan if you decide to do so otherwise you may have a bill shock at the end of the month!

If you’re expecting to tether a lot we’d recommend finding an unlimited data plan such as Three’s. Three’s unlimited plans also come with great perks like Go Roam and 5G at no extra cost.

International Roaming

international-roamingMobile network providers operating in the UK must offer inclusive roaming in the EU, there’s no way around it. ASDA Mobile offers 50 destinations in the EU to roam freely, like at home if you have a 30-day bundle. You have nothing to fear if you’re on PAYG, if you’re going abroad to the EU, you will simply pay the same call, text and data charges as you do in the UK.

ASDA Mobile is a good choice for roaming, we’ve prepared an international roaming guide if you’re interested in learning more about what other networks offer.


No Credit Checks

If you wish to become an ASDA Mobile customer then you’re in luck, because both deals are prepaid and you don’t have to undergo a credit check. You can just go into a store and get an ASDA SIM.

Cheapest 30-Day Bundles

ASDA Mobile offers one of the cheapest 30-day rolling bundles alongside with iD Mobile for just £5 a month. You get 750MB of data, 200 minutes and unlimited texts.

Half Cooked’s Overall Breakdown

Half Cooked’s overall rating for ASDA mobile: 4 out of 5 stars (4 / 5)

  • Network Coverage and Speeds – ASDA Mobile uses EE’ as its network provider and offers 99% population and 90% UK geographical coverage. They also provide the fastest 4G data speeds thanks to EE.
  • Voice Call Quality – umlaut, Open Signal and other independent testing bodies rank EE as the best network in terms of voice call quality, hence ASDA Mobile also ranks as the best.
  • Tethering – You can tether freely on ASDA Mobile, but we don’t recommend it as the network doesn’t offer any unlimited data deal or a tariff with large amounts of data.
  • Wi-Fi Calling & 4G Calling – ASDA Mobile doesn’t offer Wi-Fi Calling or 4G Calling.
  • Wi-Fi Hotspots – There aren’t any free Wi-Fi hotspots available to ASDA Mobile customers.
  • International Roaming – ASDA Mobile offers EU inclusive roaming. You can use your bundle in the EU, just like at home. The same applies for their PAYG rates.
  • No Credit Checks – The network offers two types of deals and they’re both prepaid, therefore you don’t have to undergo a credit check.
  • Cheapest Monthly Rolling Plans – ASDA Mobile offers a £5/month Value Bundle. It’s the cheapest offer alongside with iD Mobile’s.


Frequently Asked Questions

What network does ASDA Mobile use?

ASDA Mobile uses EE’s unrivalled 2G, 3G and 4G network. The host offers the fastest 4G download speeds, as well as the best 4G network coverage in the UK.

Does ASDA Mobile have Wi-Fi Calling?

Sadly, no. ASDA Mobile doesn’t offer any voice call quality improving service like Wi-Fi Calling.

Does ASDA Mobile have 4G Calling?

No, ASDA Mobile customers don’t benefit from EE’s 4G Calling service. It’s rare to find a MVNO with 4G Calling or Wi-Fi Calling.

How often must I top-up on ASDA Mobile?

- Your credits won’t expire as long as you keep your SIM active.
- If 180 days passed since your last chargeable activity ASDA will suspend your account. You’ll still receive phone calls and keep your credits, but won’t be able to make calls, send text messages or use data.
- If 270 days passed since your last chargeable activity your account will be suspended completely. You’ll still keep your number, but you won’t be able to receive calls or texts, your credits will also expire.
- If 360 days have passed since your last chargeable activity your account will be terminated and you’ll lose your phone number.

Can I transfer my number to ASDA Mobile?

Yes, you can! Keeping your phone number, while changing your provider is quite easy nowadays. Just request your PAC or STAC code from your current provider and give the code to ASDA Mobile via calling them on 2732 (From the UK) or 0800 079 2732 from any other phone (free of charge).

Does ASDA Mobile credits expire?

Yes, if you don’t use your device at all (by using we mean chargeable activities such as making a call, sending a text or using your data) your credits will expire after 270 days.

Will ASDA Mobile Bundle Allowance roll over

No, unfortunately your bundle allowances won’t roll over to the next month. Any minutes, texts or data you have left on your ASDA SIM will expire after the 30-day period. You can keep a track of your allowances by texting 'BAL' to 2732 (free of charge).